27Sports is an African based global sports media, marketing and events platform

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The primary aim is to build an affordable sports and entertainment platform to access local and international sports content, and provide unrivaled event experiences.


27 is the international direct-dial code to South Africa. Likewise, 27Sports provides a media, marketing and an events platform and link to and from the territory by offering the following services:

  • Sub-Saharan focused media rights distribution

  • Investment in and building of affordable channels/ platforms including linear, OTT/ mobile and social media

  • On the ground and digital marketing/ promotion of assets

  • Creation of sports and entertainment content.

  • High quality media production and related studio services

  • Facilitating and managing international standard sports training camps and tournaments

  • World class luxury executive rehabilitation and treatment of sports injuries

  • Professional management of emerging sporting talents

  • CSI project management and investment.

The holistic 27Sports media platform and services offers its partners, brands, advertisers, athletes, broadcasters and media rights holders long-term and sustainable value while ensuring participation and benefits to local communities.


Sustainability of Stakeholder Relations

The 27Sports executive team has a long history of successful stakeholder engagements. Its management team have been involved in amongst other media and sport related investments:

  • Establishing etv (the first privately owned free-to-air television station in Southern Africa) and eNCA, the most-watched 24-hour news channel in the territory

  • Negotiation, distribution, delivery and promotion of globally renowned sports properties including the Uefa Champions League, the Bundesliga and WWE

  • Coordination and management of leading international sports team tours to Southern Africa

  • Luxury rehabilitation and treatment of top international athletes. 

Culture of Corporate Governance

27Sports has a strong culture for promoting high quality corporate governance and reporting.

An Impeccable Social Investment Record

A fundamental aspect of 27Sports’ philosophy is social investment.Its partnerships with local African philanthropic foundations and initiatives, has allowed it to make significant contributions to the communities in which it operates in.


Global Headquarters:
London Office:

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